Online Creative Leeds, West Yorkshire, freelance website designer and graphic designer

Where do you start?

There are various ways to optimize your website which include organic searches, pay per click searches, directories and shopping portals. Here at Online Creative we will work with you to see which method best suits your needs. Below are some examples of the various SEO methods we can provide.

Organic Searches

These are where customers search google, yahoo, bing, and so on using specific keywords which are input into the engines who return a list of websites. The organic searches are listed under the sponsored searches, so if you look at the example below we are top below the blue box.




How do we go about optimizing our website for organic searches?

There are 5 main features needed to optimize your site for the organic searches which are:

1. Source the popular and relevant keyword matches for your business
2. Add these to the Meta Tags of your pages
3. Include the keywords in the body of your web page / copy
4. Set up a Google Analytics account with webmaster tools & Google Maps
5. Submit your site to the search engines each month to maintain optimal listings

< br />In turn we would send you monthly ranking reports from Google, Yahoo, Bing, AOL and Ask

Pay Per Click Searches (PPC)

A customer would carry out a search as explained above but your listing would be shown either at the very top of the page in the blue box or along the right hand side of the page. These are paid listings which when clicked on take you through to your website and you are charged by the engines every time a potential customer clicks on your link.
The average cost of a click is between 30p and 50p. Some clicks cost more depending on your business and the popularity of the keyword but you can control your daily budget and click through cost by specifying a maximum amount your are willing to spend for both.

There are various pay per click sites and engines out there to name a few: Google & Kelkoo

Each pay per click campaign would involve setting up the following:

1. Setting up a user account
2. Specifying your cost per click and daily ceiling amount
3. Keyword analysis
4. Setting up a targeted title and description for your ad
5. Monitoring of the ads to ensure maximum efficiency

Directories and Shopping Portals

Shopping portals and directories work similar to the above services mentioned. Some work like an organic search where you submit your site to their engine and you are ranked on your site's SEO, keywords and meta descriptions. Then there are the other sites where you pay a fixed fee for your sale plus commission which is usually around 10%, such sites are Amazon, Play and Ebay.

Another type of directory which gives a much more in depth analysis of your company and services is FreeIndex plus you can also add your products with photographs.

We can setup your shopping sites and link them with PayPal saving you time, so that you can spend your time running your business.